Augmented reality is a great tool for storytelling. Augmented Reality allows all the information you wanted to share with the customer to exist in a digital overlay, thus creating the ability to share more with the customer.
To examine our project with The Economist Magazine, all you need is a smartphone with the Snapchat app. If you are reading this on a desktop or laptop computer, use the Snapchat app to scan the Snapcodes.
You will then be able to add the food in question as a temporary “lens” that lasts 24 hours (ask a teenager if you need help using the app). Within the Snapchat camera, you can then tap the red lens icon to place the food in the world.
Kabaq offers solutions for all food vendors, see below